Gamma
Gamma is a private bank designed as an invitation-only club for wealth management. Membership is granted through a detailed methodology and evaluation of assets. The design respects the classic touch points of an antique bank and adds modern facilities. The work includes naming, brand strategy, visual identity, product development, architecture and graphic design. Each new member receives a signature package with a gold coin that opens the Gamma Club, a box of cigars and a rhodium pen. The aim is to preserve human interaction in a digital society.
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